Vision, Mission and Values

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Our Vision 

We aspire to achieve equity for women in society through the power of sport.

Our Mission

We are dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women – as active participants and leaders – within and through sport. With a focus on systematic change, we partner with governments, organizations and leaders to challenge the status quo and to advance solutions that result in measurable change.

Our Guiding Values 

Our values are inherent to our work, and as passionate champions for girls and women in sport and physical activity, we are committed to integrating these values in all we do.

At our core, we lead with unwavering:

Integrity: Honesty guides our actions. We work with purpose and principle. 

Courage: We are brave leaders.

Impact: Our work makes noticeable, meaningful and positive change.

In our essence, we thrive with: 

Respect: We honour and value each other. We are kind. We listen intently and without prejudice.

Equity: We act with fairness to level the playing field.

Inclusivity: All are welcome and encouraged to contribute and participate.

Collaboration: We deliver on our passion. We share. We build partnership for impact. 

Accountability: We expect and accept responsibility. We take initiative. We trust in our abilities. We exceed expectations.