Physical Activity and Sport

• Increased participation of girls and women in physical activity and sport programs = increased revenues
• Increased development and/or expansion of programs and services for girls and women
• Increased coordination with key stakeholder sectors to promote programs, share resources and increase awareness of the value of physical activity and sport for girls and women

Health

• Increased number healthy, active girls and women
• Decreased incident of cancer, diabetes, cardiovascular disease, obesity, osteoporosis, depression, suicide, eating disorders, teen pregnancies, stress, and musculoskeletal disorders for girls and women
• Decreased use of tobacco, drugs and alcohol by girls and women
• Increased self-esteem among girls and women
• Coordination with key stakeholder sectors to provide and promote physical activity and sport programs/services for girls and women
• Coordination with key stakeholder sectors to increased public awareness around the health benefits of physical activity and sport for girls and women
• Increased awareness by key stakeholder sectors of the impact of environmental issues on the participation of girls and women in physical activity and sport including: the use of pesticides and fertilizers, air pollution (smog alerts), soil/water contamination and sun safety.

Education

• Increased number of girls and young women staying in school
• Increased number of girls and young women doing well in school
• Decreased number of girls and young women with low self-esteem, eating disorders, depression, behaviour problems and unwanted pregnancies
• Decreased use of tobacco, drugs and alcohol by girls and young women
• Increase participation of girls and young women in school physical activity and sport initiatives
• Increased development and/or expansion of physical activity and sport programs, services and opportunities for girls and young women
• Increased coordination with key stakeholder sectors to develop/promote programs and share resources for girls and young women in physical activity and sport

Justice

• Decreased number of girls and women involved in criminal activity
• Decreased use of tobacco, drugs and alcohol by girls and young women
• Increased number of girls and young women staying in school
• Coordination with key stakeholder sectors to develop and/or expand physical activity and sport programs and share resources to create opportunities for girls and young women

Social and Community Services

• Decreased number of girls and women living in poverty
• Decreased number of girls and women involved in criminal activity
• Decreased use of tobacco, drugs and alcohol by girls and young women
• Increased number of girls and young women staying in school
• Decreased number of girls and young women with low self-esteem, eating disorders, depression, behaviour problems and unwanted pregnancies
• Increased awareness of available programs and services for girls and women in physical activity and sport
• Coordination with key stakeholder sectors to share resources and promote physical activity and sport programs for girls and women

Urban Planners and Architects

• Improved building and urban design to increase the involvement of girls and women in physical activity and sport
• Increased awareness of the special needs and safety concerns of girls and women around physical activity and sport including: access to child-care facilities, accessibility to public transportation, lighting and safety measures and availability of family change rooms

Media

• Increased national interest in physical activity and sport for girls and women = increased need for media coverage highlighting research, best practices and opportunities
• Involvement in the ACTive Strategy will allow the media to identify and shape media opportunities around the involvement of girls and women in physical activity and sport

Corporate Canada

• Identification of marketing/advertising opportunities
• Identification of sponsorship opportunities around girls and women in physical activity and sport
• Identification of product/service develop opportunities for girls and women in physical activity and sport