Goal

To increase physical activity and sport opportunities for Canadian girls and women.

Objectives

1. To focus, mobilize and energize multidisciplinary key stakeholder partners in the promotion and delivery of physical activity and sport for girls and women.
2. o develop national coordinating mechanisms to engage key stakeholder partners.
3. To increase the communication and promotion of physical activity and sport opportunities for girls and women.
4. To increase research and evaluation initiatives dedicated to physical activity and sport for
   women and girls.
5. To increase the profile of women and girls involvement and successes in physical activity
   and sport.

Outcomes

1. Increased number of girls and women participating in physical activity and sport.
2. Increased access for women and girls to physical activity and sport services and programs.
3. Increased number of women and girls involved in physical activity and sport leadership and decision making positions - as coaches, volunteers, administrators, officials, etc.
4. Increased excellence in sport for women and girls.
5. Decreased individual and systemic barriers for girls and women in physical activity and sport.
6. Increased equity in physical activity and sport as a social norm within Canada.

Key Stakeholder Involvement

Involvement of the following Key Stakeholder Sectors is essential if the Strategy is to be successful.

• Physical Activity and Sport
• Government (Federal/Provincial/Territorial/Municipal)
• Health
• Education
• Justice
• Social and Community Services
• Urban Planners and Architects
• Media
• Corporate Canada

Multi-sectoral involvement in the Strategy will result in:

• Increased number of healthy, active Canadian girls and women
• Increased coordination of physical activity and sport resources, programs and services for girls
  and women
• Increased participation of girls and women in physical activity and sport
• Increased public awareness of the benefits of physical activity and sport for girls and women
• Reduced health care, justice, education and social service costs

(A detailed description of the Key Stakeholder benefits can be found here.)

Strategic Coordination

To date CAAWS has taken the lead in the development of ACTive: The Canadian Strategy
and Action Blueprint for Girls and Women through Physical Activity and Sport. CAAWS and
various partners will investigate potential management structures to facilitate and coordinate
multi-sectoral stakeholder development and implementation of physical activity and sport
initiatives for girls and women in Canada. CAAWS will also develop their own action plan to contribute to specific components of the Strategy.

Evaluation

The Strategy Partners will be responsible for evaluating their own initiatives annually over five
years (please see annual reporting form on page 21). After five years, the overall impact of ACTive will be measured to determine whether it has been effective in increasing the opportunities for girls and women in physical activity and sport in Canada.

The measurement strategy will include:

• Partner identification of key performance indicators and baseline data (2003)
• Gathering qualitative and quantitative data from the Strategy Partners on the impacts of
  their initiatives (annually)
• Monitoring existing census data and other annual data sources (eg. Statistics Canada,
  Sport Canada and the Canadian Fitness and Lifestyle Research Institute data) (bi-annually)
• Identifying progress being made with partnerships and initiatives (annually)
• Evaluating the overall impact of the strategy (2007)

Performance Measures

• increase the number of women and girls participating in all levels of physical activity
  and sport by 10%
• increase the number of women and girl coaches, officials and administrators in
  physical activity and sport by 25%
• increase the number of multi-sectoral collaborations around physical activity and
  sport by 25%
• increase media coverage and corporate sponsorship of physical activity and sport for
  girls and women by 25%
• increase the number of physical activity and sport programs and services offered to women and girls from diverse cultural and social backgrounds by 25%

Conclusion

The ACTive Strategy, as outlined above, provides a framework in which to build your Action Plan based on the following key strategy outcome areas:

1. Participation Development
2. Access to Facilities and Services
3. Leadership and Decision Making
4. Excellence
5. Awareness
6. Research

Developing Action Plans that address these outcome areas will ensure we achieve the overall
Strategy goal of increasing physical activity and sport opportunities for Canadian girls and women.