Grant-A-Week WINNER
PEI Female Hockey - The Gold Cup Parade

akasane designThe PEI Female Hockey Council was formed in June 1999. One of the first tasks was to consider promotional events to generate positive PR.

In July the Council undertook to construct a float for the Gold Cup Parade held annually in Charlottetown, PEI.

The Gold Cup Parade is the largest parade in Eastern Canada. This year's version held on August 13 attracted close to 90 floats and bands. The parade received live CBC television coverage. The parade theme was "Extra, Extra Read All About It! - Headlines of the 20th Century."

In keeping with the theme the Council reproduced newspaper headlines of female hockey events from 1928 to 1999. Four headlines, each measuring two feet by seven feet, were fastened to the skirting on both sides of the flatbed. The centre of the float featured a hockey stick measuring 38 feet long surrounded by hockey players of various ages. Banners on the front and back of the float completed it.

The float was assembled in a warehouse the evening prior to the parade with several parade committee members remaining until 2 a.m. to add the final touches.The float garnered the Spirit of Youth Award.

At a reception following the parade two members of the Female Hockey Council were presented a plaque. The reception was attended by dignitaries including the Lieutenant-Governor of the province.

Female hockey received further exposure when the parade-winning floats were pictured in the local newspaper the day following the parade. Female Council felt the effort and expense was more than justified; a price could not be placed on the exposure female hockey received on this project.

As our new Council begins its work we are most appreciative of CAAWS and Nike's financial assistance.

PEI Female Hockey Council

 

 

Canadian Association for the Advancement of Women and Sport and Physical Activity
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