Ads featuring women win awards

The Advertising Women of New York gave their third annual "Good, Bad, and Ugly" awards aimed at improving how women are portrayed in advertising.

Mia Hamm and Michael Jordan in Gatorade ad

Winning the "Grand Good" award was an ad for Gatorade featuring sports heroes Mia Hamm and Michael Jordanin one-on-one competition. They take each other on in basketball, soccer, fencing, tennis, running and judo.  During the filming of the judo sequence, Mia surprised everyone by slipping in close to Michael and easily flipping him over her shoulder.  The set was silent. Michael got to his feet, smiled and said, "Now there's an example of some great acting." For more on this commercial, check the Gatorade website

An ad campaign for Adidas, which celebrated the players of the World Cup in humourous childhood flashbacks also won a "Grand Good" award.

The "Grand Bad" award went to the Frito-Lay unit of PepsiCo Inc. for a television spot for Doritos. The ad shows a library packed with male human anatomy students gawking at model Ali Kandryas she walks by in a revealing dress.

Lynne Collins, manager of communications at FCB in New York and co-chair of the 1999 awards, says the ads were judged by a panel of 26 professional women from the communications industry, as well as one 18-year-old student, who observed the portrayal of women in a series of ads and "basically answered the question 'Would you want your kid seeing this ad?'"