Board of Directors

Nathalie Cook (Toronto, ON) – Chair  

cook_natalieAs President of Cimoroni & Company, Nathalie Cook leads a sport and entertainment group that provides executive level selling and strategic planning to a diverse portfolio of clients. Cimoroni & Company utilizes their unrivalled industry and media relationships to connect prominent brands with leading-edge sport and entertainment properties.Previously, Nathalie was Vice-President of Sales and Brand Partnerships, TSN. She was responsible for the networks’ industry-leading sales and brand partnerships divisions, and created new and unique opportunities for key partners and clients. Nathalie has held a variety of senior management positions at TSN and Bell Media. Prior to becoming the first female Vice-President in the history of TSN, Nathalie was Vice-President, Marketing and Partnerships for Canada’s Olympic Broadcast Media Consortium leading up to and during London 2012. She also served as Director of Partnerships for the Olympic Broadcast Consortium for the Vancouver 2010 Olympic Winter Games, during which they delivered revolutionary multi-platform coverage and consumer choice.
Nathalie has also held senior management positions at an array of leading corporations in the sports and music industries. Over her 12 years with IMG Canada, she guided the careers of many of Canada’s top Olympians while developing and leading the corporate consulting division. As Director of Marketing and Communications for Special Olympics Canada, Nathalie facilitated internal and external communications and sponsorship recruitment. Fully bilingual, Nathalie has worked on a total of seven Olympic Games as a manager, executive, or volunteer.

Tanya Mruck  (Toronto, ON) - Vice Chair 

tanyaTanya Mruck has been a sports and social responsibility strategist for 10 years.  Her journey toward a career in sports philanthropy included stops in community relations, player programs, communications and marketing.   Most recently she has led the MLSE Foundation as the Director of Operations, managing both the Fundraising and Community Investment portfolios. Since 2010, she has invested $24 million into upgrading athletic facilities and funding grass roots sports on behalf of Toronto FC, Maple Leafs and Raptors.  Tanya has steered the foundation towards strategic and sustainable programming to maximize impact and is the champion behind MLSE LaunchPad—the first facility in North America dedicated to youth development in the community combining sport, education and research to address social issues.  Now, as MSLE LaunchPad’s first Executive Director, she will focus on working with corporate and community partners to bring the facility to life.

Althea Arsenault (Fredericton, NB)

Althea ArsenaultAlthea Arsenault is the Manager of Resource Development with the New Brunswick Economic and Social Inclusion Corporation, a Crown Corporation which focuses on the provincial poverty reduction plan. Her focus ranges from project management, policy and procedures, finance,  and financial literacy. She is one of the founding members of the “Get Your Piece of the Money Pie” – and has been instrumental in developing interdepartmental, interprovincial and Federal/Provincial collaborations and expanding the reach of the income tax clinics throughout NB. She is the Co-Chair of ESDC’s Canada Learning Bond Champions Network and Chair of NB’s Financial Education Network.  Previous to ESIC, Althea spent the last 25 years managing non-profits in sports, universities, hospitals and government. In her spare time, Althea loves to bike and is an active volunteer within her community and with Triathlon New Brunswick.  As President, Coach Coordinator and National Technical Official she is heavily involved in all aspects of triathlon.

Dr. Cheri Bradish (Toronto, ON)
Bradish_Cheri_2014Cheri Bradish is currently the Loretta Rogers Research Chair in Sport Marketing at Ryerson University. Cheri joined Ryerson after 16 years at Brock University. Cheri has a strong research background complimented by professional sports marketing experience. She has developed a special research focus examining the management and marketing of the Olympic Games, including ambush marketing-related issues. She consulted as a sponsorship and sales specialist with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games, and in 2011, was chosen as the Canadian Olympic Committee’s representative to attend the International Olympic Academy Session for Educators of Higher Institutes of Physical Education in Ancient Olympia, Greece. Her professional experience was garnered through work with the Florida Sports Foundation, Nike Canada Inc., the Florida State University Department of Athletics (NCAA), and the NBA’s Vancouver Grizzlies. She is a member of numerous professional associations including the Canadian Olympic Association, the North America Society for Sport Management and the International Sport Marketing Association. In 2013, Cheri was recognized by Brock University with a faculty award for teaching excellence.

Bill Cooper (Vancouver, BC)

Bill CooperOver the last 25 years Bill Cooper has bought, sold, nurtured, protected and optimized the commercial rights for many sport properties in multiple markets. In his current capacity of Chief Operating Partner of TTG Canada, Bill has worked extensively within the Canadian sport sector inclusive of current clients Rugby Canada and Canada Basketball. Before this role, he was the Director of Commercial Rights for the 2010 Olympic and Paralympic Winter Games and has stayed involved in the Olympic movement in a variety of consultative roles since. Across his career Bill has had significant experience on the brand, property, broadcaster and agency sides alike. Bill also sits on the national Board of the Sponsorship Marketing Council of Canada as Chair of the Vancouver chapter. Beyond work Bill and his wife are proud parents of four, three of whom are girls enjoying the empowering impact of sport daily. Across his career Bill has experienced the power of women in sport as leaders, builders, coaches, participants and loyalists alike. This has made him a passionate believer in the incredible community impact that can be derived from further growing and amplifying this factor.

Deidra Dionne (Toronto, ON)

Deidra DionneSport has always played a significant role in Deidra Dionne’s life.  The two-time Olympian and the 2002 Olympic Bronze Medalist in Freestyle Skiing, Aerials, grew up in Red Deer, AB but currently calls Toronto home.  After retiring from active competition in 2009 with 11 World Cup medals, Deidra earned her law degree from the University of Ottawa. Currently, Deidra is Director, Business Affairs with Sportsnet and sits on the 2019 Red Deer Canada Games Host Society Board of Governors. Deidra has served as chair of the Canadian Olympic Committee’s Athlete’s Commission and was previously senior director of strategic development, legal associate at Cimoroni & Company, a sport marketing and consulting company in Toronto.  An advocate for the voice of athletes, Deidra is committed to sharing her experience and giving back to the sport community. Deidra is passionate about the business of sport and a regular contributor to She is also the Freestyle aerials analyst for the Canadian coverage of the winter Olympics.

Rochelle Grayson (Vancouver, BC)
grayson_rochelleRochelle Grayson is currently a Digital Strategy and Social Media Consultant. Rochelle has worked with numerous women’s organizations over the last 11 years including the YWCA, Canadian Women in Communications and Women in Film (Vancouver and Germany). She has also worked with a number of non-profits in a fundraising capacity. For the Canadian Breast Cancer Foundation’s “Awareness Day Fundraising Luncheon”, she raised over $200K. Rochelle has been on many Boards since 2009. Her appointments have been with global non-profit organizations, national industry associations, and world-class education institutions. Rochelle has also worked with senior-level executives from a variety of organizations to build, grow and monetize online communities. Rochelle has been teaching Social Media Bootcamps & Strategy Sessions for 9 years. She has presented globally on how to leverage social media to achieve organizational goals and objectives. Rochelle holds an MBA in Finance and Business Policy from the University of Chicago. Rochelle is passionate about the benefits of movement and physical activity, especially for women as they age.

Leanne Nicolle (Toronto, ON)
nicolle_leanneLeanne Nicolle, idea generator, girl advocate and globally minded social innovator left her private sector marketing executive career to dedicate her life to helping girls around the world. Leanne has a passion for human development and has worked in the social space for UNICEF, Plan Canada and as the founder of girl !mpact.  Also she was a founding member of the team that created the Because I am a Girl Campaign for Plan Canada.  Most recently, Leanne continues her journey in the social space as the Executive Director of the Canadian Olympic Foundation. Through her work with amateur athletes on the global stage, she is personally invested in ensuring girls stay in sport and that marginalized youth have access to achieving their athletic dreams.   Through her lens as a sport enthusiast she has gained great insight into the issues surrounding girls’ participation in physical activity and sport, especially in the critical drop off years between 12-16.

Rebecca Shanks (Toronto, ON)
Rebecca-ShanksRebecca Shanks brings great experience in strategy development, events, sponsorship and branding at a variety of levels of sport.  Rebecca worked for Coca-Cola Ltd in various roles including integrated marketing communications, commercial strategy, customer marketing and she led their sponsorship portfolio. While at Coca-Cola she also worked as Marketing Lead for multiple Olympic Games brand activations in Canada, as well as FIFA.  Currently, she is Vice President of Account Management at The T1 Agency, where she works on the Fuelling Woman Champions program for Dairy Farmers of Canada as well as other clients.  In her youth, Rebecca attended professional ballet schools and also competed and coached sprint canoe/kayak.  Rebecca was the marketing committee lead at Coca-Cola Ltd. for their Women In Leadership Committee and personally interested in raising awareness around the issues women and girls face in sport.