The Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS) revealed today its new name and branding as Canadian Women & Sport.
Dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women, Canadian Women & Sport unveiled its new identity with an inspiring manifesto video outlining its mission to challenge the status quo and build better sport through gender equity. The video will be shared widely across all corners of the Canadian sport industry.
CANADIAN WOMEN & SPORT: THE CHALLENGE
“Since 1981, CAAWS has been a crucial partner in establishing and advancing a sport environment where girls and women excel, not only in competition, but also as strong leaders in their communities,” said Allison Sandmeyer-Graves, CEO, Canadian Women & Sport. “As Canadian Women & Sport, our simple yet impactful new identity reinvigorates our platform as experts on gender equity and sport in the country. We are champions for girls and women in every arena and we are committed to building a better Canadian sport system – from the field of play to the boardroom.”
Canadian Women & Sport will continue to partner with sport organizations, governments, and leaders across the country, providing customized solutions, practical tools, and research to advance gender equity in a wide range of sport communities.
“This is an important new era and our new identity reflects our powerful mission,” said Nathalie Cook, Chair, Canadian Women & Sport. “We believe sport is made better through gender equity, and that we can achieve equity for women in society through the power of sport.”
The unveiling of Canadian Women & Sport’s new identity coincides with the organization’s upcoming special event, Using Your Power: How Can Individuals Advance Equity, on Thursday, March 5 in Ottawa. Featuring leaders in sport, equity and social change, the conversation will explore the role individual leaders can play in the movement for gender equity ahead of International Women’s Day. Register here.
New Canadian Women & Sport Logo
Canadian Women & Sport’s dynamic new logo represents the power of collaboration and connection, and the importance of leading and building together. Canadian Women & Sport works intimately with other sport organizations, governing bodies and industry leaders to help identify how gender equity can move their priorities forward. The colour gradient on the logo speaks to this spectrum, and to the power of momentum.
Canadian Women & Sport’s new branding is underscored by an impactful and inspiring manifesto video that will be featured across major Canadian sport social channels and partner platforms.
Canadian agency Republic led creative for Canadian Women & Sport rebranding.
Connect with Canadian Women & Sport
Facebook, Twitter, and Instagram: @WomenandSportCA
LinkedIn: Canadian Women & Sport
About Canadian Women & Sport
Canadian Women & Sport is dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women—as active participants and leaders—within and through sport. With a focus on systemic change, we partner with sport organizations, governments, and leaders to challenge the status quo and build better sport through gender equity.
For More Information
Senior Manager, Marketing and Communications
Canadian Women & Sport